Privacy Policy

Privacy Notice

Hello! We’re Anidea Business Finance Ltd, and this notice sets out how we process your data when you use our products and services or visit our website.

This privacy notice includes:

• Who we are

• Data controller and processor roles

• Third-party providers of services via our website

• Personal data we collect

• Where we collect data and who we share it with

• Key partners as data controllers

• Sharing anonymized data

• Third-party links

• Data retention

• Data transfer outside the EEA

• Cookies and tracking technologies

• Your rights

• Contact and complaint information

• Withdrawing consent or opting out of processing

• Security

• Keeping your data accurate

• Updates to this Privacy Policy

Who We Are

We’re Anidea Business Finance Ltd, a company that values your privacy and is committed to protecting your personal data. This privacy notice outlines how we fulfill this commitment.

Personal data collected from you will be processed by Anidea Business Finance Ltd (referred to as “Anidea Business Finance,” “we,” “our,” or “us”). We operate as a Data Controller and, in some cases, as a Data Processor. This means that we are responsible for managing your personal data, particularly when you use Anidea Business Finance services.

Data Controller Role

Anidea Business Finance Ltd is the Data Controller for data processed in relation to the use of our services. When you interact with our website, request or receive our services, we collect and are responsible for certain personal data about you. We comply with data protection regulations, including the Data Protection Act 2018 (DPA 2018), the UK General Data Protection Regulation (UK GDPR), and The Privacy and Electronic Communications Regulations (PECR).

If you have questions about this Privacy Policy or how we collect, store, or use your data, please contact us via email at support@anideabusinessfinance.com.

Data Processor Role

In some instances, Anidea Business Finance acts as a Data Processor on behalf of our business partners (e.g., lenders). In these cases, we process personal data to facilitate services provided by our partners.

Personal Data We Collect

We collect personal data for various reasons, including legal compliance, operational management, business improvement, and service delivery. 

How We Use Your Data and Legal Bases

We process your data based on one of these legal bases:

• Contractual Necessity: To fulfill contracts and agreements.

• Legal Obligation: To comply with regulatory requirements.

• Legitimate Interests: To operate our business and improve services.

• Consent: To carry out marketing and other optional data processing

Data Sharing and Third-Party Links

We may share data with trusted partners and third-party providers who support our service delivery. This includes:

• Credit Reference Agencies: For credit checks and eligibility assessments.

• Financial Service Providers: Banks and lenders for application processing.

• Support and Analytics Partners: Companies that help improve customer experience and conduct analytics.

• Public Data Sources: For data validation.

We may also share anonymized data with third parties where identification is not possible.

Cookies and Tracking Technologies

Our website uses cookies to distinguish you from other users, which improves user experience and allows targeted advertising. Cookies are small files stored on your browser or device. Types of cookies include:

• Necessary Cookies: Required for basic website functionality.

• Performance Cookies: Help us understand website usage.

• Functionality Cookies: Remember user preferences.

• Targeting Cookies: Display relevant advertisements based on your interests.

To manage cookie settings, adjust your browser preferences or use the options on our website.

Data Retention

We retain your personal data as long as necessary to fulfill our services and meet legal requirements. If you stop using our services, we may retain your data to:

• Respond to questions or complaints.

• Establish legal claims or compliance.

• Conduct research and improve services.

Data Transfers Outside the EEA

If necessary, your data may be transferred outside the UK or EEA. In these cases, we ensure your data is protected to UK and EU standards, using safeguards such as standard contractual clauses.

Your Rights

Under the DPA 2018 and UK GDPR, you have several rights, including:

• Access to your data and receiving a copy of it.

• Correction of inaccurate or outdated information.

• Request for data deletion under certain circumstances.

• Opting out of specific data processing activities, like direct marketing.

If you wish to exercise any of these rights, please contact us at support@anideabusinessfinance.com.

How to Contact Us and Complaints

Our Data Protection Officer can address any questions or concerns regarding data usage. Additionally, you have the right to complain to the UK Information Commissioner’s Office (ICO) if you are not satisfied with our handling of your data.

Consent Withdrawal and Opt-Out

You can withdraw your consent to data processing at any time. This applies to marketing communications, social media advertising, and non-essential cookies. Please contact us to manage your preferences or withdraw consent.

Security Measures

We take data security seriously and employ measures such as:

• Data encryption and pseudonymization.

• Access controls based on role.

• Regular system and process assessments.

Data Accuracy

We work to ensure your personal data is accurate and up-to-date. Please inform us of any changes to your information.

Updates to this Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices. Please check for updates from time to time.